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The Southern Company (SO)
69.74 0.3 (0.43%) 01-27 16:06
Open: 69.41 Pre. Close: 69.44
High: 70.07 Low: 69.34
Volume: 4,273,272 Market Cap: 73138M
Southern Co is an electricity generating company. It develops, constructs, acquires, owns, and manages generation assets, including renewable energy projects, and sells electricity at market-based rates in the wholesale market.
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Price Prediction (Update @5:00pm)
If tomorrow: Open lower Open higher
High: 70.112 - 70.319 70.319 - 70.551
Low: 68.7 - 68.957 68.957 - 69.245
Close: 69.289 - 69.675 69.675 - 70.108
Stock Technical Analysis
Overall:     
Target: Six months: 81.84
One year: 95.59
Support: Support1: 65.23
Support2: 62.24
Resistance: Resistance1: 70.07
Resistance2: 81.84
Pivot: 65.86
Moving Averages: MA(5): 68.91
MA(20): 65.18
MA(100): 62.30
MA(250): 57.08
MACD: MACD(12,26): 1.75
Signal(12,26,9): 1.21
%K %D: %K(14,3): 98.08
%D(3): 97.83
RSI: RSI(14): 83.92
52-Week: High: 70.07
Low: 47.11
Change(%): 46.6
Average Vol(K): 3-Month: 463294
10-Days: 441261
Price, MAs and Bollinger Bands
Price and moving averages has closed above its Short term moving average. Short term moving average is currently above mid-term; AND above long term moving averages. From the relationship between price and moving averages; we can see that: This stock is BULLISH in short-term; and BULLISH in mid-long term.

SO has closed below upper band by 11.6%. Bollinger Bands are 226.3% wider than normal. The large width of the bands suggest high volatility as compared to SO's normal range. The bands have been in this wide range for 6 bars. This is a sign that the current trend might continue.
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Financial Analysis
Growth
Growth measures the growth of both a company's revenue and net income. it tells investors how fast a company is growing.
Profitability
Profitability measures a company's ability to generate earnings as compared to its expenses and other relevant costs.
Solvency
Solvency measures a company's ability to meet its long-term debts. Acceptable solvency ratios will vary from industry to industry.
Efficiency
Efficiency measures the strength of a company's return on invested capital. It can identify business that are better managed or not.
Stock Basics & Statistics
Exchange:  New York Stock Exchange
Sector:  Utilities
Industry:  Utilities - Regulated Electric
Shares Out. (M) 1050.00
Shares Float (M) 1050.00
% Held by Insiders 0.11
% Held by Institutions 60.88
Shares Short (K) 18200
Shares Short Prior Month (K)
Stock Financials
EPS 4.360
Book Value (p.s.) 26.230
PEG Ratio 13.95
Profit Margin 20.95
Operating Margin 24.34
Return on Assets (ttm) 2.9
Return on Equity (ttm) 15.2
Qtrly Rev. Growth -2.7
Gross Profit (p.s.) 9.190
Sales Per Share
EBITDA (p.s.) 8.314
Qtrly Earnings Growth 13.10
Operating Cash Flow (M) 6240.00
Levered Free Cash Flow (M) -2440.00
Stock Valuation
P/E 16.00
P/E Growth Ratio
P/BV 2.66
P/S 3.32
P/CF 11.74
Dividend Yield 0.03
Dividends & Splits
Dividend 2.440
Dividend Pay Date 2019-12-05
Ex-Dividend Date 2019-11-14
Forward Dividend 2.480
Last Split Date
Last Split Ratio -1e+010

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